The logo transfers this meaning using designing features to affect associations and avoid obvious symbolism at the same time. The main idea of the logo is that a viewer gets to the cinema without leaving his house. Red symbolizes energy, power and passion, white color was chosen merely as a background.Īll in all, the Netflix logo is an example of a well-developed logo. Some people consider that NetFlix emblem is a combination of red and white colors, which ones have own meaning themselves. And that tape ringlet from before is also kept in the logo. A noble letter fading almost carries us into a dark hall and readies to watch some movie. And the red color reminds us of armchair upholstery in cinema. An elegant gradient fade to black was adopted.
The traditional red color has moved from the background into the letters. If we place the two of them near, we would immediately notice the differences. At first glance, the new variation isn’t different from the old Netflix logo in any way, but that’s not true. So, how is the Netflix logo image looking like? Let’s examine it a bit closer. They endow it with animation or shorten it to the initial “N”, and all of it is done in a proper way. The new Netflix logo is being used up until now. It all kept that way when the time has come to redesign the logo again. It was a tribute to the symbolism of the previous logo, an tape, which symbolized the gist of the company. Quite an aggressive choice for such simple and clear colors. We really just can’t forget that part of Netflix’s logo history, when the logo was comprised of clear, long, narrow and white letters, framed with a black, casting shadows and all of it was placed on a red shield. It altered to that very logo that we remember today. NetFlix Logo evolutionįirst logo version lasted only until 2000. It was obvious that the company deals with media content. The ringlet split Net and flix into two different words, catering for better memorizing of it. But the label still did its job, as it was clear what you are dealing with. Netflix logo font wasn’t something special either, just a thin type with some notches. It was a simple, dark ringlet of tape with some bluish shades. The original Netflix logo was looking as all the others were, dull and unassumingly. The history of Netflix logo begins in 1997. Such a responsible approach is something to be learned in the first place. There are deep researches first, and only then the product is shown to a global audience. All the new series, all the design changes, including the Netflix logo, all it is given to the focus-group in the first place. And the customer-oriented principle is manifested by many things.
Netflix watches pirate content ratings carefully, receiving thus free and unprejudiced data. But, provided you play it right, even this can be turned into a huge advantage. And content-stealing pirate sites seem to pose a real threat to the company. In general, a brand’s overall approach to development can be called customers oriented. They can even shoot their own movies, which has reached 50 million viewers in 2014 and is still increasing! Netflix is one of the biggest films and serials suppliers in the world.
In order to define whether a company’s logo is successful or not, it is necessary to analyze its scope of work and development vector.